It will be the second rebranding exercise for the Reuben Brothers-owned property located at 45 Curtain Road, the hotel which previously operated as The Curtain hotel and members club. before joining Ennismore's Mondrian brand in 2021.
It will also mark the second time a Mondrian property has appeared and disappeared in the UK capital. following the de-branding of Mondrian London on the South Bank in 2019.
Virgin Hotels London-Shoreditch will join the brand's existing locations including Chicago, Dallas, Edinburgh, Las Vegas, Nashville, New Orleans and New York.
To see our recent tested review of Virgin Hotels Edinburgh, see:
Hotel review: Virgin Hotels Edinburgh
A second Scottish property also opened in Glasgow last year, but the hotel closed just a few months later. when the owner of the building went into administration.
Commenting on the addition of Virgin Hotels London-Shoreditch, Sir Richard Branson, founder of Virgin Group, said:
“We are all absolutely delighted that Virgin Hotels Collection is opening a Virgin hotel in London. Since the creation of Virgin Hotels, we have had our sights set on London; a place that many of our customers call home or mention as one of their favorite destinations and, of course, where the Virgin story began.
“At Virgin, we have been revolutionizing the travel industry for over 40 years, from land to air and sea, even to space. Our success comes from identifying where we can make a difference.
“Virgin Atlantic customers have always told me that we give them a wonderful experience in the sky, but they don't have the same Virgin experience when they land. Well, we have solved it in Las Vegas, New York, Edinburgh and now London too.”
For our complete guide to hotels that have opened in London in recent years, Click hereand to see our upcoming properties in the UK capital, see:
Upcoming hotels in London
virginhotels.com
