Millennium Hotels and Resorts Middle East & Africa has become a member of the World Sustainable Hospitality Alliance. First announced at Arabian Travel Market (ATM) 2024 earlier this month, the membership reaffirms the brand's commitment to fostering sustainability across the region's hospitality industry.
This new development will see Millennium Hotels & Resorts Middle East & Africa align with almost 50 global members as a new affiliate member. Alliance members work to collectively address critical challenges affecting the planet, communities and the hospitality industry, hoping to instigate sustainable change through values-based resources and programs designed to empower the hospitality sector. to create a future that prioritizes prosperity and responsibility.
Millennium Hotels & Resorts MEA is passionate about its sustainability initiatives, prioritizing multiple environmental, social and governance (ESG) objectives as part of “Millennium's Green Path Brand Playbook.” Earlier this year, the company partnered with The Storey Group for a tree-planting initiative, and plans to achieve an ambitious 27 percent reduction goal in greenhouse gas emissions by 2030 are underway. The company also hopes to attract more and more “green-thinking” visitors as environmental awareness and preference for brands that support sustainability continue to rise among travelers. By integrating green practices into its operations and forging partnerships with local green initiatives, the brand aims to offer guests great accommodation options while significantly reducing its carbon footprint.
Millennium Hotels and Resorts MEA and The Storey Group partner for tree planting initiative
Speaking on the new membership of the alliance, Fahad Abdulrahim Kazim, CEO of Millennium Hotels and Resorts MEA and Lakhraim Group, said: “Millennium Hotels & Resorts MEA is delighted to join the World Sustainable Hospitality Alliance as a key member across the Middle East. East. Territory of East and Africa. We are committed to environmental responsibility and believe that the Alliance's collaborative approach and resources will be instrumental in achieving our sustainability goals. Together with like-minded global leaders, we aim to spearhead positive change in the hospitality industry, driving towards a more sustainable future for our planet, our people and our businesses. Through our Green Path Brand Playbook and focusing on partnering with local businesses, we are actively working to minimize our environmental footprint and create a lasting impact for the environments and economies in which we operate.
“Announcing Millennium Hotels Middle East & Africa as our latest ATM member is a fantastic moment for the Alliance. As a truly global organization, we are increasing our reach in the Middle East and Africa, and Millennium Hotels is instrumental in moving the region towards net positive hospitality. Collectively, we will lead the global hospitality industry towards a prosperous and sustainable future. that thrives by giving more than it needs,” said Glenn Mandziuk, executive director of the World Sustainable Hospitality Alliance.
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