Jumeirah Group has unveiled a new brand identity, with its new visual assets showcasing a new perspective on luxury for the discerning traveler. The company has recently embarked on a major new growth strategy that aims to double the size of its portfolio by 2030, and the new visual identity, which will build on the brand's origins and its reputation for generous hospitality by reaffirming the Jumeirah's position as a pioneer in the industry is just the first stage of the brand's evolution.
Jumeirah has recently announced multiple new properties as part of its accelerated growth strategy, including Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab in the United Arab Emirates and Jumeirah Le Richemond Geneva in Switzerland. The company's renewed vision and investment strategy will also focus on boutique properties with up to 150 keys, prioritizing suite-category rooms, villas and residences. The luxury hospitality brand is actively targeting opportunities for owners and operators in gateway cities and tourism destinations in Europe, the Americas, Africa and Asia.
Thomas Meier, Chief Operating Officer and Interim CEO of Jumeirah, said: “Twenty-five years ago, we opened the iconic Jumeirah Burj Al Arab with the ambition to redefine luxury hospitality and, over the years, we have built an exceptional portfolio. of properties around the world. three continents. Today we look to the future of our brand and business with the same pioneering spirit and a solid strategy that will enable the next stage of sustainable growth for Jumeirah. Refining our visual identity and improving our guests' experience is the first step in a journey of regional and international expansion that will captivate the most demanding traveler. “We have solid foundations to build on and an exceptionally talented team that I am sure will see Jumeirah reaffirm its reputation as a leader in luxury hospitality.”
