IHG Hotels & Resorts has announced the elevated positioning of its next hotel in Adelaide, which will open in 2024.
Originally advertised as a 130-room Holiday Inn & Suites, the Mawson Lakes property in Adelaide has undergone a transformation during the development phase and is now positioned in the luxury space, with higher-than-anticipated demand coming from corporate clients, leisure and conferences and events. , IHG said.
Therefore, the decision was made to elevate and rename the hotel to Crowne Plaza Mawson Lakes.
Opening in the second half of 2024 and now featuring 155 rooms, three meeting spaces across 5,000 square feet, a fitness center, and a bar and restaurant, the hotel aims to become a sought-after destination for both business and leisure travelers.
Co-developers Pelligra Group, currently owners of Holiday Inn Werribee, Holiday Inn Dandenong and Holiday Inn Melbourne Airport, will add three more IHG-branded hotels to their portfolio, including Crowne Plaza Carlton, opening soon in 2024, alongside Crowne Mawson Lakes Plaza and Holiday Inn Richmond.
The Crowne Plaza brand has enjoyed something of a renaissance in Australia in recent years, including the opening of new properties such as Crowne Plaza Adelaide, Crowne Plaza Hobart, Crowne Plaza Sydney Darling Harbor and Crowne Plaza Burwood, as well as renovations to Crowne Plaza Sydney Coogee Beach, Crowne Plaza Hawkesbury Valley and Crowne Plaza Melbourne.
Looking ahead, Crowne Plaza Melbourne Carlton and Crowne Plaza Shell Cove Marina will open in 2024, and Crowne Plaza Geelong in 2026.
ihg.com
