Hilton has signed a new partnership with Small Luxury Hotels of the World (SLH), which will make select properties available for booking through Hilton channels, in addition to offering Hilton Honors members new earning and redemption opportunities.
SLH has had an agreement in place with Hyatt since 2018but rival Hilton group says it has signed “an exclusive strategic partnership” with a group of independent luxury hotels.
SLH's portfolio comprises 560 properties in 90 countries; It's unclear how many of them will be involved in Hilton's new partnership, other than “hundreds.”
It's also not yet clear when the new deal will take effect (or, for that matter, when the existing deal with Hyatt will end), or what fees will apply for earning and redeeming points. Hilton says simply that “more details of this new relationship will be announced soon.”
For its part, Hyatt signed a deal last year to buy London-based Mr. and Mrs. Smith for £53 million.
The platform launched in 2003 and currently offers direct booking access to a collection of more than 1,500 boutique and luxury hotels worldwide, with more than one million members.
Hyatt to acquire Mr and Mrs Smith platform
Commenting on the news, Chris Silcock, president of brands and business services at Hilton, said:
“Hilton guests are among the world's most sophisticated travelers and we are always looking for incredible new experiences to share with them.
“This relationship with Small Luxury Hotels of the World will give Hilton guests and Hilton Honors members access to a community of high-end boutique hotels in exciting new luxury travel destinations, giving them more ways to dream, book, earn and redeem points with Hilton.”
hilton.com, slh.com
