Hilton has launched a new platform aimed at encouraging small and medium-sized businesses to book with the group.
Signing up for Hilton for Business' “digital-forward program” is free and promises discounted rates across the group's entire portfolio, as well as milestone bonuses within the Hilton Honors program.
Businesses that sign up for the new platform will receive 7,500 bonus points after any program member completes their first hotel stay, and 5,000 bonus points for every ten nights of a program member's stay.
Bonus points “are stored in the company's business account and can be used to distribute to themselves and/or any member of their Hilton for Business program.”
Individual travelers, including owners and employees, will continue to earn their personal Hilton Honors points and benefits every time they stay, and on the home page of the Hilton for Business website the group notes:
“All multi-room bookings will be treated as a single room for the purposes of Milestone bonuses, stays and night credits. To get the maximum benefit, we recommend members make individual reservations on the Business profile.”
Once a company signs up for the Hilton for Business platform, individual travelers can create separate personal and business travel profiles within their own Hilton Honors account, and business owners can delegate management of the program to any number. of administrators.
The platform also allows businesses to track upcoming spending and review historical spending.
The creation of Hilton for Business follows data the group says shows that 75 percent of small and medium-sized business customers book their own business trips and manage their own trips in-house, without outsourcing.
Commenting on the news, Chris Silcock, president of global brands and business services at Hilton, said:
“At Hilton, we listen to our guests' needs and then innovate to provide a superior hotel experience for every stay occasion.
“This includes our small and medium-sized business customers who have been looking for a travel (and loyalty benefits) platform that meets their unique set of needs and reduces points of friction, from booking to billing.
“We are thrilled to officially launch Hilton for Business today as our strategic solution to enrich the business travel experience for these customers and their employees.”
In October, American Airlines launched AAdvantage Business, which rewards businesses and their employees with AAdvantage miles and loyalty points when booking business travel.
American Airlines presents loyalty plan aimed at companies
hilton.com/HiltonforBusiness
