Hard Rock International has launched a new loyalty program covering its portfolio of hotels, casinos, cafes and stores.
Unity by Hard Rock plan members can earn Unity Points which can then be redeemed for free nights, upgrades, dining experience, merchandise and free play rewards at casinos.
Tier credits are also earned on qualifying in-game and non-game spends, with increased benefits as members advance through Star, Legend, Icon, and X tiers (invitation only).
How does it work
Members earn three Unity Points for every $1 spent at participating coffee shops, non-casino hotels and Rock Shops; one Unity Point for every $1 spent on all other non-gaming expenses at participating casinos; as well as additional Unity points for games at participating casinos (rates vary by location).
Points can then be redeemed for free nights, upgrades, dining, merchandise and free play rewards, with a conversion rate of 100 Unity points to $1.
Tier points are earned at a rate of one point for every dollar spent at participating cafes and hotels; Legend level is reached after 4,000 level points in a calendar year and Icon level after 15,000 level points.
Elite status benefits include early check-in/late check-out, room upgrades, welcome amenities, and a nightly room upgrade for Icon and X members.
All members benefit from exclusive member rates and a free dessert for their birthday, as well as a 10 percent discount on Hard Rock products purchased online at shop.hardrock.com.
Members also get access to the group's “Summer Together” pre-sale, which includes up to 30 percent off stays at participating hotels of two nights or more and complimentary breakfast for two, for reservations made between the 15th and 31st. May 2024.
A 'Come Together' campaign to promote the launch of the new program features celebrities including Lionel Messi, Noah Kahan, John Legend and Shakira, and will give members the chance to win once-in-a-lifetime experiences, including an all-inclusive holiday. at Hard Rock Hotel Maldives.
Commenting on the news, Keith Sheldon, president of entertainment and brand management for Hard Rock International and Seminole Gaming, said:
“With hospitality offerings spanning hotels, casinos, cafes, retail stores and more, Hard Rock is uniquely positioned to launch this one-of-a-kind loyalty program that rewards our guests' passions for entertainment, travel, games and food.
“The launch of Unity by Hard Rock in 200 locations around the world also provides the perfect opportunity to reintroduce the world to all of Hard Rock's incredible hospitality offerings through the lens of some of our most iconic artist and athlete friends, and with a modern vision of a Beatles classic that serves as our soundtrack.”
Hard Rock Hotels will open the second hotel under its fledgling REVERB brand this month, with REVERB Hamburg set to be located within an extension of the St Pauli Bunker in the city's St Pauli district.
Hard Rock Hotels to open REVERB property in Hamburg
hardrock.com
