Hard Rock Hotels will open the second hotel under its fledgling REVERB brand this spring.
REVERB Hamburg is scheduled to open in April in the city's St Pauli district, as an extension of the St Pauli Bunker.
In recent years, the former World War II air raid bunker has housed nightclubs, a large music store and offices for artists and musicians.
NH Hotel Group had previously announced plans to open a hotel under its nhow offering atop the bunker, but this honor will now fall to Hard Rock's REVERB brand.
The Nhow hotel will be built on the roof of the Hamburg air raid shelter
Features will include 134 rooms, a restaurant, bar, café, Rock Shop and a rooftop garden, with three additional culinary establishments also planned for the development: Sala restaurant offering daily live entertainment; the international fusion restaurant Karo & Paul; and pop-up rooftop concept The Green Beanie.
Hard Rock Hotels launched the REVERB brand in late 2020, which it says is designed to be “an energetic cultural hub for connection, creation and inspiration among music fans, locals and travelers alike.” .
The first property opened next to Atlanta's Mercedes-Benz Stadium, and hotels are also being developed in Tampa and Miami.
Hard Rock Hotels launches Reverb brand
Commenting on the news, Marek N. Riegger, group CEO of RIMC Hotels & Resorts (main tenant of the bunker), said:
“The Bunker has been a very important project for us from the beginning as a Hamburg-based family business and can hardly be compared with any other hotel or culinary project. We are delighted to have entered the final stage and will soon welcome our first guests.
“The hotel concept of REVERB by Hard Rock, the wide range of culinary options, together with the unique location and the impressive view of the Hanseatic city, make a visit to the bunker an unforgettable experience.”
reverb.hardrockhotels.com
