Eurostar has launched new accessories for its 2,100 uniformed employees, featuring the colors and designs of the group's new brand identity.
The move follows the merger of Eurostar and Thalys last year.and the introduction of a new identity, website, app and loyalty program.
Eurostar presents a new brand campaign, with a single website, app and loyalty program
Train and station staff will receive new ties and handkerchiefs, as well as updated name badges and lanyards.
The accessories come in navy or plum and are highlighted by 'The Spark', “a key element of Eurostar's new identity and logo.”
They were designed in collaboration with around 80 team ambassadors from Eurostar stations in Brussels, Paris, Lille, Amsterdam, Rotterdam and London, and representatives were able to “share their preferences and concerns”.
