Deutsche Hospitality, the grouping of the German hotel company Steigenberger Hotels AG that includes Steigenberger Icons, Steigenberger Porsche Design Hotels, Steigenberger Hotels & Resorts, Jaz in the City, House of Beats, IntercityHotel, Maxx Hotels, Zleep Hotels and the newly added Ji Hotels . within its family of brands, it will change its name to H World International.
The move comes as part of its global expansion push by China-based ownership group H World, in an effort to underline its commitment to growth outside China. Deutsche Hospitality has been a member of the Huazhu Group since 2020, and its global growth has been underway since then, when its portfolio totaled around 150 hotels, including 30 that are currently in the planning stages or under construction.
“The rebrand to H World International is ushering in a new chapter of international growth, complementing our extensive presence in China,” said Jin Hui, CEO of H World. “It is an important step towards our goal of becoming a world-class global hotel group, with a global team.”
Deutsche Hospitality opens fourth IntercityHotel in Oman
H World International has appointed Oliver Bonke as CEO, whose responsibilities will focus on further expanding the company's existing presence in Europe, Africa and the Middle East. Choon Wah Wong will take on the role of CFO of H World International and remain CEO of Steigenberger Hotels GmbH. H World International's remit will include the Europe, Middle East, India and Africa (MEIA) and Asia Pacific (APAC) regions.
“We are excited to bring all of our distinctive brands to key global markets. With our attractive value proposition for owners and investors, we will be able to offer our employees career opportunities around the world and 218 million H Rewards members more options: an even more attractive portfolio of hotels, in more destinations and in more brands,” says Oliver Bonke.
H World International will drive its growth in the APAC region through a joint venture with Conduit House, followed by a newly signed agreement with Tantakitt Company Limited for the Montien by Steigenberger in Bangkok, which will be the first Steigenberer hotel in Thailand. A new deal has also been signed for the new Steigenberger Resort Byoum Lakeside southwest of Cairo in Egypt, where there are already 16 Steigenberger Resorts across the country, making it the second new project in the Middle East after the opening of the IntercityHotel Bawshar in Muscat. Oman was announced in February 2024.
int.hworld.com
