Cenizaro Hotels and Resorts and BRACAI have created an AI influencer called SENA Z., to help introduce new ways of telling travel and hospitality stories. The hospitality arm of Bonvests Holdings Limited, Cenizaro Hotels and Resorts' portfolio of independent luxury hotel properties includes properties in Mauritius, Maldives, Tunisia, Zanzibar, Marrakech, Singapore and Australia.
SENA Z. has been described as “a global travel companion” that will exemplify Cenizaro's commitment to sustainability “by leveraging digital influence to highlight its global portfolio and beyond, cultivating a truly engaged audience.” The brand hopes to use the character to captivate audiences through his adventures, which will not only highlight various properties and travel destinations, but also champion “a lifestyle of curiosity, personal growth and appreciation for global diversity.” .
The SENA Z. content will not only be limited to Cenizaro's portfolio, but the aim is to see the character associated with various tourism boards and other travel organizations, covering topics including culture, nature, adventure, sustainability and well-being. through travel and various other travel tips and ideas.
“SENA Z. seeks to unite technology with our love of exploration,” said Liza Quddoos, Director of Corporate Communications at Cenizaro. “She shows us how digital and human elements can enhance everyone's existence, enriching life rather than replacing our experiences.”
Meanwhile, Finn C. Arctander, founder of BRACAI, shared: “Working with Cenizaro to develop SENA Z. has been an incredible experience. Its story is deeply rooted in family, culture and adventure. The existence of SENA Z. celebrates those who are curious, conscious and brave.”
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