Hotel management company Castlebridge Hospitality has launched its first loyalty app covering all six properties the group manages in the UK.
The Lifestyle Concierge app can be downloaded via App Store or Google Playand will feature deals relating to Hotel Indigo Coventry, Hotel Indigo Chester, Hotel Indigo Stratford upon Avon, Holiday Inn Winchester, Hilton Garden Inn Birmingham Airport and Hotel Indigo Bath. the last of which opened in 2020 on the city's South Parade.
Promotions will change monthly, but examples given include “hotel discounts, free private room rental, arrival beverage of choice on guest's birthday, 15 percent off Monday through Thursday, members-only events/experiences, tasting of a new menu, 10 percent discount on event pre-sales, exclusive offers for members, free bottle of wine with dinner and complimentary coffee.”
Offers will cover the hotels themselves, as well as the various restaurants, cafes and spa facilities within them, including Cogs at Hotel Indigo Coventry, The Forge at Hotel Indigo Chester, Brasserie Beau and The Elder at Hotel Indigo Bath, The Woodsman and The Falcon Coffee Lounge at Hotel Indigo Stratford-upon-Avon and Ana Spa and Odyssey Restaurant at Holiday Inn Winchester.
Castlebridge said customers will be able to collect stamps every time they visit in order to earn rewards.
Scott Rankin, general manager of Hotel Indigo Chester, said the app was developed due to the success of an existing loyalty scheme at The Forge in Chester.
“No other hotel management company offers a loyalty plan specific to food and beverage, and we look forward to rolling out this plan to our valued customers,” Rankin said.
castlebridgehospitality.co.uk
