As historic fires continue to burn in Southern California, several Los Angeles brands have begun selling limited-edition products to raise crucial funds for relief efforts.
Drawing on themes of unity and strength, brick-and-mortar stores, as well as online stores and some celebrities, have designed items for shoppers to represent their beloved neighborhoods and help their Los Angeles community at the same time.
“We love and hug, laugh and cry with our community and our customers every day,” says Bernard Denney, co-owner of the store in West Los Angeles. Only tthe loner which has launched a line of items to support wildfire relief efforts. “As small business owners, we are determined to stay strong and help our neighbors and community heal.”
The collection includes shirts, hoodies and trucker hats, which cost between $35 and $70, i.e. “Altadena Fuerte” and “Strong Palisades.” Available in various colors and camouflage prints, net proceeds from the line, which have exceeded $5,000, will be donated to the California Fire Foundation Benevolent Fund, which provides financial support to firefighters who have been affected by natural disasters, as well as as well as those who have been injured or killed in the line of duty.
For $50, urban clothing brand the hundreds is selling a t-shirt with the “Love LA” graphic and 100% of sales will go to CORE (Community Organized Relief Effort), whose mission is to provide immediate relief to affected families, as well as future assistance in rebuilding these communities .
(Dorothy García; Only the Lonely)
Large bud presswhich specializes in unisex clothing and locally made everyday items, has also focused on boosting morale. She's selling a railroad-striped bag adorned with an “I Love LA” graphic reminiscent of the classic. “I love Lucia” logo. Priced at $30, the first batch of 300 bags sold out in just three minutes, but the company plans to re-release the bags in the coming weeks, as well as introduce an “I Love LA” charity t-shirt. Sales of these items will be donated to the Pasadena Community Job Center, which helps victims of the Eaton Fire with supplies and neighborhood cleanup efforts.
Haute couture millinery Gladys Támez has also thrown its hat into the fundraising ring with two limited edition versions of its well-known Los Angeles cap ($320) and Los Angeles cowboy hat ($350), each with a red heart. Sales of these two handmade headdresses will be donated to the Los Angeles Fire Department Foundation. The brand has also decided to contribute funds from its ongoing mobile sale to GoFundMe. Wildfire Relief Fund 2025.
rap megastar doja catBorn and raised in Los Angeles, she jumped into action and teamed up with fashion illustrator PINI to create a line of $30 t-shirts and $60 hoodies depicting a woman embracing the state of California. Through January 30, all sales will be donated to the American Red Cross.
Wearable art mark Advisory Council Crystals has teamed up with the painter Kenny Scharf, a Hollywood native, to design a line of shirts, crewneck T-shirts and hoodies that combine Scharf's iconic “MOODZ” faces with ABC's signature glitter burn mark printed effect. With prices that vary from $75 to $225The duo is donating all profits to the Pasadena Humane Society, that has welcomed more than 500 animals displaced by the Eaton fire.
(Kikay; Undisputed Principles; Sandra Lowe)
Rather than shy away from the reality of the tragedy, some brands have chosen to place wildfires at the forefront of their relief product designs. Urban clothing brand from downtown Los Angeles Indisputable principles has launched a line of fundraising T-shirts printed with real photos of the fires and the words “Los Angeles: Together, We rise above the calls.” The $30 t-shirts are made locally in Los Angeles and all proceeds will go to GoFundMe's 2025 Wildfire Relief Fund.
cool plush is selling a t-shirt with a graphic of a Super picker in the front and a thicket of burning trees in the rear. Priced at $40, the brand is splitting funds equally between the Los Angeles Fire Department Foundation, Direct Relief, and Best Friends Animal Society.
Firefighters were also on the local artist's mind Jennifer Vallezwhich sells ceramic coffee mugs ($25), tumblers ($30), stickers ($6) and T-shirts ($30) emblazoned with an illustration of a person. with a Los Angeles cap inspired by the Dodgers hugging a firefighter. Net proceeds from his LA Fires fundraising line will be donated to the American Red Cross, the Los Angeles Fire Department Foundation and Best Friends Animal Society.
Never one to shy away from being bold and daring is the iconic Los Feliz screen printing shop. AND–That. Owner Bill Wyatt has designed some t-shirts with a burning heart theme that encapsulates the word “LA.” A portion of the sales of each one. $20 shirt will be used to fund wind storm cleanup efforts and assist Los Angeles' newly homeless population.
Shoppers can help the environment and support relief efforts by purchasing a upcycled vintage hoodie or t-shirt Sincerely. The brand will donate 30% of sales from any of its Los Angeles locations and Los Angeles neighborhood clothing to the California Community Foundation Wildfire Recovery Fund.
As stated by Ysabella Delgado, co-owner of the Altadena-based jewelry brand. Kikay told The Times, the goal of selling wildfire relief products is not so much to raise money as to create a source of comfort and belonging for those who have lost their hometowns. Kikay sells corduroy hats ($30) and tote bags ($25) embroidered with bubbly letters that say “Rebuild Altadena.” All proceeds will be sent to GoFundMe campaigns for residents displaced by the Eaton Fire. Delgado, whose home and workshop were left uninhabitable due to smoke damage, explains: “I want people to see [our hats and bags] in nature and knowing that there are so many people fighting for our small town to not only recover, but to rebuild stronger.”
(Teddy Fresh; Jennifer Vallez; Paulie Project; Pasadena CLSC)
Last year, Pasadena CLSC She created a line of products for the city of Pasadena that celebrates local creatives. A similar sentiment permeates its newly created “Altadena Restoration Department.” Collection of shirts, hoodies and crew neck sweatshirts. Designed with the intention of encouraging homeowners and residents to stay in the area, the clothing also expresses the phrases “Restore. Rebuild. Renew.” and “NOT FOR SALE.” One hundred percent of sales of these items, which range from $36 to $65, will be diverted back to the community in the form of gift cards distributed through Dena Relief Fund.
Los Angeles clothing brand. haley solar He also focused on the Eaton fire with ““Altadena” Hats ($48) and hats ($44) with a fox motif commemorating the loss of the beloved Lake Boulevard restaurant, Fox Restaurant. Sales of the caps, as well as 20% of all online sales, will go to Altadena Girls' fire recovery fund and the store's own program, which offers free shopping credit and access to free clothing racks at its Eagle Rock location for anyone who has been displaced by the wildfires.
For those who would rather decorate their home than expand their wardrobe, consider Cult of smile mutual aid sticker pack. Each $20 pack comes with eight sticker designs, including a pair of muscular arms flexed in the shape of “LA” and a green parrot graphic with the phrase “Only the people / Save the people.” So far, the brand has raised more than $2,200, which will go directly to Altadena families affected by the fires.
Although it is never too late to collaborate wildfire recovery effortsThese specially designed items have an expiration date. Many of them are made in small batches and will be on sale only until the end of this month. If you want to make a difference in someone's life and wear a piece of history, act fast.
