Bateel International, an iconic luxury retail, gourmet food and food and beverage brand, which is the world's only grower, producer and seller of gourmet organic dates, will open a Bateel Boutique and a Bateel Café at the InterContinental Al Ahsa, part from IHG Hotels. & Resorts luxury and lifestyle portfolio.
The decision emerged as a result of a strategic decision to meet changing consumer preferences for more premium hospitality experiences by placing a Bateel Boutique and a Bateel Café within the hotel. Combined as a unified space, it will be positioned adjacent to the hotel's grand staircase to tempt guests with its selections of gourmet dates, pastries and premium coffee and tea. Guests will also be able to purchase everything from dates to date syrup, date balsamic vinegar and dates with olives, sparkling date drinks, condiments and more.
IHG InterContinental presents the “evolution” of its brand
Bilal El Kurjie, director of business development for the brand, described the alignment between the values and standards of the Bateel brand and IHG's renowned luxury offerings, saying that the partnership sets new benchmarks in hospitality excellence and at the same time contributes to the growth of the kingdom. Meanwhile, Walid al Haddad, general manager of Al Ahsa InterContinental Hotel, highlighted the hotel's prestige in the market as a cultural and hotel icon, and how it stands out for its historical and natural surroundings.
Bateel opened its first boutique in Riyadh in 1991, after the first Bateel farm spread in the kingdom in 1936. The name “Bateel” refers to the young shoot of a date palm that can be used to grow into a new tree. This will be the first time a Bateel concept has partnered with an InterContinental hotel.
ihg.com/intercontinental
bateel.com
