AlUla, a former oasis destination in northwest Saudi Arabia, has unveiled a new experience-focused summer campaign that adds to its appeal as a summer getaway for regional travelers from diverse backgrounds.
Titled “Summer Untold,” the campaign focuses on the same themes of the city’s story of renewal and rejuvenation that began with its first global brand campaign, “Forever Revitalising,” which launched in February of this year.
AlUla presents its first global campaign, “Forever Revitalising”
With new direct flights available from major cities in the region, including Dubai, Doha, Riyadh, Jeddah and Dammam, AlUla presents itself as a fast and convenient nearby destination that can still transport visitors to another world through a host of of experience-based activities. From hiking, yoga, hot air balloon rides and stargazing, to the chance to explore cultural and historical sites, see wildlife, enjoy some pampering through wellness-focused spa treatments or simply lounge by the sea. pool and relax. , these experiences are intended to appeal to both luxury and niche travelers, couples seeking a secluded getaway, adventurous thrill seekers, digital nomads, and nature and wellness enthusiasts, without them having to venture too far from home. .
