Your chats with goal AI will begin to affect the ads you see on Facebook and Instagram


  • Goal will start using conversations with its goal assistant AI on Facebook and Instagram to customize ads and content
  • There is no exclusion
  • WhatsApp conversations will not be used for ads for now

Talking to the Chatbot Meta AI on Facebook or Instagram will begin to influence the type of ads and other content you see in a few months. The technological giant announced that the plan to use its interactions with the AI ​​assistant to adjust what you see will begin on December 16. And you cannot choose not to participate. Goal will begin to notify the update users this month.

“Whether it is a voice chat or a text exchange with our AI functions, this update will help us improve the recommendations we provide to people on our platforms so that they are more likely to see the content in which they are really interested, and less content are not,” Meta explained in their announcement. “For example, if I chat with a goal about hiking, we can learn that you are interested in walking, as we would do if you would publish a reel on hiking or liked a page related to hiking. As a result, you can begin to see recommendations for hiking groups, publications of friends about trails or ads for hiking boots.”

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