Coming up with great ideas for YouTube videos can be tough, which is why YouTube is testing Brainstorm with Gemini, a new way to let AI be your inspiration. As originally explained in a YouTube Creator Insider video and spotted by TechCrunch, Brainstorm with Gemini uses Google’s Gemini family of AI models to suggest video ideas and suitable thumbnails and titles to accompany your video. While you can ask ChatGPT and other AI assistants for ideas, YouTube can leverage its data to better tailor its suggestions — and simply having the feature built into the platform could make it more engaging and help you get a leg up on YouTube’s competition.
“[W]”We're testing a new studio integration with Google's Gemini AI tool to help creators generate video ideas, video titles, and thumbnail ideas,” explained the Creator Insider video host. “When you're drafting outlines, look for a Brainstorm with Gemini button to get started.”
Brainstorm with Gemini only needs the broadest possible topic or idea as input. Users with access to the quiz feature can enter it into YouTube Studio and click the Brainstorm button to come up with related, refined concepts for their video. It’s easy to imagine those who perhaps only have a vague concept for a video or are intimidated by the blank screen to upload one turning to AI for help bridging the gap between their mind and the screen.
It’s not unlike an AI content suggestion tool that YouTube began testing earlier this year, which even provides discussion topic outlines to get you started. Still, using the much more advanced capabilities of Google’s Gemini models could lead to better targeting in its suggestions. Thumbnail suggestions are also new. Presumably, that involves the AI watching the final video and picking a good image for the thumbnail. Gemini can process images that way, but the model used in the earlier test might not have that capability.
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Generative AI-powered content creation and assistance has been gaining popularity lately, and platforms like YouTube are eager to take advantage of what it offers. This includes AI-powered image and video creation tools not only from Google, but also from Meta platforms like Instagram and independent platforms like Runway and Ideogram.
YouTube is boasting several new AI features, with more to come. The platform will reportedly feature an AI-powered music generator that pairs well with a recent tool that can remove copyrighted music from your video without deleting it entirely. YouTube is also working to counter concerns about its AI projects, such as creating a new system to remove deepfakes of you upon request. For viewers, Google is also working on adding AI-powered chatbots that mimic famous people and fictional characters to YouTube, and there’s even an AI tool that helps you skip to the most popular part of a video.
Brainstorm with Gemini represents an opportunity for creators to experiment with AI-assisted video creation to save time and effort, but there’s likely some caution about whether AI makes their content less authentic. Even with that caution, tools like Brainstorm with Gemini are likely to be an important part of content creation, at least in the short term. Gemini’s presence is a natural extension of Google’s efforts to make the AI model an integral part of your daily life, though it has learned a lesson about suggesting it can be a parental substitute.
