Yoast, a plugin for one of the best website builders, WordPress, has come up with a way to incorporate artificial intelligence (AI) into content creation with the aim of improving content and allowing humans to focus on the bigger picture. It’s called Yoast AI Optimize and it’s an AI-powered search engine optimization (SEO) tool.
All users have to do (after creating and submitting content to the CMS) is click on the “shine” icon that was added to Yoast SEO. That will automatically improve the site’s overall SEO performance, thanks to AI-powered suggestions designed to improve content effectiveness.
Yoast’s announcement follows a trend: some of the best AI website builders are already offering similar AI-powered SEO tools to users.
Generate traffic and increase credibility with AI
“By improving search rankings, SEO drives targeted traffic, increases credibility and helps businesses market their products and services more effectively in an increasingly competitive digital landscape,” said Kimberley Cole, Managing Director for Europe at Yoast parent company Newfold Digital, in a press release recently shared with TechRadar Pro. “With Yoast AI Optimize, users can save time and energy by leveraging AI-powered SEO and unlocking the full potential of their website, blog, online store and more.”
SEO is a crucial part of any content creation plan or strategy. It involves tailoring your content to the search engines to ensure it is recognized as valuable and appears high on the results pages. SEO includes different aspects, from knowing the optimal length of an article to titles and subtitles, optimizing images and multimedia content, keywords, tags and other metadata, and more.
Yoast is one of the most popular WordPress SEO plugins. According to the company, there are currently over 13 million active installations. Until now, the Yoast SEO plugin could analyze content and offer suggestions, but any changes that were needed had to be made manually, wasting users valuable time and money. Now, the entire process is apparently faster and more streamlined.
Yoast AI Optimize is automatically available for all Yoast SEO Premium customers with version 23.2.
