I have many applications on my phone. How many is “a lot”? A quick count reveals that the number is an absolutely ridiculous 288. Of course, I only use a fraction of those, and I should probably delete it, but it's fair to say that I really can't imagine a phone without apps.
Maybe that means a new phone concept being unveiled at Mobile World Congress 2024 in Barcelona isn't for me, but then again, maybe it is.
The result of a partnership between Brain.ai, an artificial intelligence company, and Deutsche Telekom, the new app-free phone is powered by Brain.ai's Natural AI interface and is designed to “humanize” the way people interact with their devices. devices.
Human-centric smartphone
The new phone uses natural AI to dynamically create interfaces on demand, eliminating the need for countless apps. The AI acts like a janitor, taking over your tasks and handling the details. However, the question remains; Will consumers like me adapt to a world without apps?
“Artificial intelligence and LLM will soon be an integral part of mobile devices,” said Jonathan Abrahamson, chief product and digital officer at Deutsche Telekom. “Through partnering with Brain.ai, we can make our customers' digital experience not only simpler but also more human. “Our vision is a magenta concierge for a human-centric, app-free smartphone.”
For the exhibition, real-life use cases will be integrated into Deutsche Telekom's T Phone, which is now available. The company will also introduce another version of an AI smartphone powered by the Snapdragon 8 Gen 3 reference design. In this model, the AI processing is done on the device, which supposedly makes the AI faster, more energy efficient and better personalized for each user.
Despite what Brain.ai and Deutsche Telekom say about the new approach, the transition to an app-free future may not be as easy as they predict. It remains to be seen whether consumers will accept this new way of interacting with their devices. We will know more about the new phone concept once the Mobile World Congress begins.
