Who will win Euro 2024: BBC or ITV?


He may not have arrived home yet, but football is sure to burst through the door with a set of keys in hand. Will he make it through the front door this time? Time will tell, when England take on a very good Spanish side in the Euro 2024 final in Berlin on Sunday night. And I will be there.

In front of the TV, of course. Fingers dug into the arms of the sofa, cheering, screaming at Gareth Southgate to take off the ridiculously overrated Jude Bellingham and put on Cole Palmer, Ollie Watkins and Ivan Toney. You can watch the Euro 2024 final for free on the BBC and ITV, and I’ll choose ITV at 6.30pm BST. Why? Well, because it’s on primetime, but for other reasons too. I’ll tell you…

(Image credit: Getty Images / James Gill – Danehouse)

More than 21 million people tuned in to ITV to watch the semi-final win over Holland, but it wasn't just because of the vivid descriptive skills of lead commentator Sam “What's the” Matterface – the BBC didn't show the match live. This time we have a choice of broadcasters, and I'll stick with ITV.

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