- Nintendo of America's new president, Devon Pritchard, made her first official public appearance at the 15th New York Game Awards.
- Pritchard joined Nintendo in 2006 and later became vice president of revenue, marketing and consumer experience at Nintendo of America in 2021.
- The Nintendo alum officially took over as NOA president on January 1, 2026, replacing Doug Bowser.
Devon Pritchard just made her first official public appearance since taking over as Nintendo of America's new president earlier this month.
During the 15th New York Game Awards, former Nintendo of America President Reggie Fils-Aimé and New York Times columnist Harold Goldberg introduced Pritchard via a pre-recorded video celebrating the ceremony and the nonprofit Playing With Purpose writing program.
“Hello everyone, it's great to be here. My name is Devon and first of all, I want to celebrate the New York Game Awards. 15 years of supporting the games industry and, in doing so, elevating the voices, stories and dreams of so many people,” Pritchard said.
“This program connects people united by the shared belief that every dream matters and that everyone deserves a chance to do creative, meaningful work in games and storytelling. The 'Playing With Purpose' program supports creators, coders, writers, and anyone else who dreams big to join this community and bring everything that makes them unique.
“I'm excited to meet you! To hear those stories and learn from your journeys. And remember, like any good video game character, you're on an adventure, and every step you take matters. There are some devious bosses, sure, but also plenty of good friends along the way who will support you, and powerful rewards for those who persevere.
“So keep believing, keep playing and remember that you really belong in this game.”
Look
Pritchard's message at the awards show marked the occasion as his first public appearance since taking over as president and chief operating officer of Nintendo of America on Jan. 1 from Doug Bowser, who resigned at the end of 2025.
But who is Devon Pritchard? The industry veteran has been at Nintendo for 20 years and joined Nintendo of America in 2006 as head of its legal department.
She subsequently went on to lead the company's business affairs and public relations sector, before assuming the role of vice president of revenue, marketing and consumer experience at Nintendo of America in 2021.
When Bowser announced his departure at the end of 2025, he praised Pritchard's history with the company, writing in a statement that “it is time for the next generation of leadership and Devon's record speaks for itself.”
“She is an exceptional leader and her promotion is a testament to her strong performance and strategic contributions to the company's growth. I have every confidence that she will lead the company to even greater heights,” Boswer said.
In addition to her new leadership role, Pritchard also joined the board of directors of Nintendo of America and is now CEO of NCL (Nintendo Company Lt).
Pritchard will lead Nintendo of America following the company's launch of the Switch 2 and will now oversee the current generation and its future.
The best portable game consoles for all budgets
Follow TechRadar on Google News and add us as a preferred source to receive news, reviews and opinions from our experts in your feeds. Be sure to click the Follow button!
And of course you can also follow TechRadar on TikTok for news, reviews, unboxings in video form and receive regular updates from us on WhatsApp also.
