Are you trying to get a Fujifilm X100VI? You're not alone. This much-hyped compact fixed-lens camera is shaping up to be the most successful release of 2024 right now, with demand vastly outstripping supply.
It's not a huge surprise, given the popularity of its predecessor, but most stores are currently fulfilling orders for the Fujifilm X100VI on a first-come, first-served basis. That means if you order today, you'll be joining a potentially relatively large line of photographers waiting to get their hands on this camera.
Below we've outlined the best retailers to visit, which are mostly the larger camera specialty stores like Adorama and B&H Photo. At the time of writing, very few retailers are providing delivery estimates, but we are always vigilant and aim to keep this page up to date with the latest information. We've also added some tips for those considering an order right now, including some suggestions for alternative models.
If you were lucky to snag a Fujifilm pre-order in the initial rush, you may or may not have already received your delivery estimate. If you haven't received a tracking code, don't worry – there are still people who ordered a camera within the first week and haven't received stock yet.
The Fujifilm If you're interested in a full review of the camera, check out our recently published Fujifilm X100VI review for our detailed thoughts.
Where to buy the Fujifilm X100VI
Current Fujifilm X100VI Distributors
Current delivery estimates
As of this writing, there are still reports of people who ordered their cameras on the first day of the initial pre-order period and having No I received a camera yet. This appears to be the case for multiple vendors at the moment, both small and large stores.
The only store that posts a current delivery estimate on their product page is Adorama, which lists June 1st. Considering there are likely a large number of customers still waiting to receive their cameras, we highly suspect that this is the estimated delivery date for the next batch of cameras, rather than an estimate of when the cameras will actually be available to order. freely and send them to new customers. Other stores are likely facing similar issues at the moment, as most don't seem to be receiving any concrete information from Fujifilm.
Fujifilm itself has stated that it could take months to fulfill backorders, despite reports of increased manufacturing capacity. Despite the overwhelming success of the product, Fujifilm doesn't seem to be too worried about stock levels, so we'll likely have to wait a long time until this camera is available.
Pro Tip: Try Best Buy
Users on the Fujifilm subreddit have discovered a useful trick that appears to be helping several users protect a camera. The process involves heading to Best Buy and using the chatbot to contact a sales representative directly. The idea here is that a sales representative can help you scan Best Buy stores across the country to find stock at one of the local branches. The sales representative can also put you directly on a mailing list to receive in-stock alerts, which, according to the lucky few who have received a camera, usually occur on Thursdays. Right now, this appears to be the best option for those who have not yet placed an order with another retailer.
Please note: X100VI resellers are active
Pro tip: I'll tell you where No to buy the X100VI – on eBay. Unsurprisingly, unscrupulous sellers are now posting their pre-orders for the X100VI on the auction site for absolutely exorbitant sums of up to $5,000 in extreme cases. You don't need us to tell you that the X100VI isn't worth anywhere near this incredible amount, so definitely don't fall for it.
If you have $5,000 to spend on a camera, then there are plenty of other options right now, including some of the best compact cameras money can buy (hint: Leica Q3). You can also buy some great Fujifilm cameras with updated features and a gorgeous lens for much, much less, which we cover below.
Fujifilm X100VI: buying tips
What else can you do? Here is our advice
1. Call local retailers
This is a tried and true tip that we've used before to get stock of in-demand tech like the PlayStation 5 and graphics cards in recent years. Local retailers often have smaller waitlists for recent releases, and sometimes, just sometimes, you'll even find in-stock items hidden in the back rooms. Conversely, these retailers also tend to receive less stock when products are shipped, so it's often a fine line to walk when placing an order. However, it doesn't hurt to call and this advice also applies to larger stores that carry local brands like Best Buy.
2. Keep an eye on Amazon
Amazon and, to a lesser extent, Best Buy, tend to release stock of in-demand products on a semi-regular basis. Unlike most photography specialty stores, which still operate on a first-come, first-served basis for pre-orders, these stock drops are for items that are completely in stock and ready to ship immediately. The problem is that there is usually no advance warning about these stock drops and they also tend to be available in extremely limited quantities. However, it's worth adding an item to your wish list and visiting it regularly on Amazon if you're willing to wait.
Great alternative cameras
1.Fujifilm X-T5
2.Fujifilm X-E4
3. Fujifilm X-T30 II
4. Ricoh GR III
6. Leica Q3
7. Nikon ZF
3. Look at other cameras
The X100VI is undoubtedly the camera of the moment (and rightly so), but there are some fantastic alternative cameras you can consider if you don't want to wait. I recently wrote an article about seven great alternatives to the Fujifilm X100VI that are worth reading if you want a detailed rundown of some other options, but I'll summarize it here as well.
If you want a high-performance alternative to the X100VI, you can opt for the Fujifilm X-T5. This flagship interchangeable lens body features many of the same components as the X100VI under the hood, such as the 40.2MP APS-C sensor, image stabilization, and the latest subject tracking autofocus. Does he lower it? It's a bit pricey at $1,699 / £1,449, and you'll obviously have to buy the lens you want separately. It also doesn't have the fancy hybrid optical viewfinder exclusive to the X100 series, so you arguably won't get the same old-school feel. Imaging-wise, however, the cameras are identical and we're big fans of the X-T5 at TechRadar (see our Fujifilm X-T5 review for more details).
For a cheaper Fuji alternative, you might consider the Fujifilm X-E4 either Fujifilm X-T30II – Both are smaller style interchangeable lens bodies. They are now state-of-the-art models and subsequently only feature 26MP sensors, but can be found for under $1,000 if you shop around on the used market and both feature most of the film simulation presets of the brand. Unfortunately, due to their popularity, Fuji cameras are really overpriced on the second-hand market right now.
Outside of Fuji, there are attractive options in the form of Ricoh GRIII and Leica Q3. Ricoh, in particular, offers fantastic, sharp images in an incredibly affordable and pocket-friendly package. By comparison, the Leica Q3 is extraordinarily priced, but offers the epitome of absolute image quality thanks to its luxurious 60MP full-frame sensor and 28mm f/1.7 Summilux lens. Another fantastic full frame option to consider is the retro style. Nikon Zf – a recent addition to the brand's range and one that has been very well received. If you're interested, check out our Ricoh GR III review, our Leica Q3 review, and Nikon Zf review for more details.
There is also a special edition X100VI
If you didn't manage to get a pre-order for the X100VI early, there's still a chance to get a camera if you're lucky, albeit through a somewhat narrower and more expensive path.
To celebrate its 90th anniversary, Fujifilm created a special edition X100VI that is limited to 1,934 units (1934 was the year Fujifilm was founded). It also costs $1,934 / £1,934, which is a significant markup over the regular X100VI at $1,599 / £1,599. However, these are available in person only on specific dates and locations, so this could be your best chance to get the premium compact camera, as long as you can travel.
Sales of the special edition performed exclusively in person at the London House. Photo from April 6: expect lines.
Functionally, the X100VI special edition is identical to the regular version. However, you do get a presentation box, a special edition camera strap, the unique model number engraved on the top plate, and a differently branded lens cap.
