As AI becomes an integral part of business workflows across all sectors, ensuring the technology delivers genuine gains in efficiency and productivity has become an important consideration for businesses of all sizes.
This is particularly true in financial services, where critical data is analyzed and stored more carefully, and the idea of handing over such valuable information to an AI could be cause for concern.
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AI changes
“We are reinventing NetSuite from the ground up around AI”
Evan Goldberg, CEO and founder of Oracle NetSuite
“Doing things smarter is common to all businesses looking to grow,” Tozer notes as we speak at the company's SuiteConnect London 2026 event, “and having learned from all the financial and technological challenges of recent years, everyone is looking for efficiency and productivity.”
In his keynote at SuiteConnect London 2026, Goldberg had floated the idea of NetSuite being an “autopilot rather than co-pilot,” so I ask him why the company believes this is the right approach for such a key form of technology.
“(AI has) changed a lot, very quickly,” he says, “so our approach, which may have taken a little longer, is to integrate it deeply into the system, so that we are reinventing NetSuite from the ground up around AI.”
NetSuite is “enabling people to experience AI in the places they're already working without having to do a lot of work to implement it,” Goldberg says, particularly through its new AI Connector service, which will allow customers to bring people like Claude into their NetSuite environment in a secure and governed way, while also being able to control how those assistants access and interact with NetSuite data, workflows and analytics.
“Things are changing very quickly, the way you run your entire business is changing rapidly, and of course you want to use AI as much as possible in your business operations,” he adds, “we're trying to make it a natural extension of the way people are already working, so they don't have to implement AI themselves in their business applications; we're delivering it to them in the places where they're already working, in a way that's very easy to adopt.”
Goldberg says he believes NetSuite customers definitely have an advantage over the competition, as his company offers “not a point solution, it's more of an end-to-end business management solution” that sits at the center of many systems and workflows.
“The fact that everything is in one system and that we have a unified approach and unified data is useful for AI,” he notes, since these platforms can be confused by multiple inputs and systems, just like humans.
Trusting AI findings is vital, particularly when it comes to valuable business data, and Goldberg agrees that ensuring this is crucial to the customer experience.
“Trust exists on many different levels… companies trust that we will be strong,” he notes, “this is the nature of AI; just like people, it won't always give you the right answer every time; it will continue to improve and we will guide it with as much knowledge and skill as we can.”
SME successes
Both Tozer and Goldberg point out that SMBs could particularly benefit from AI-assisted tools, as workers at such companies often have to juggle multiple key roles and responsibilities, and where any delays or issues in adopting new technologies could lead to them being left behind by competitors.
“We've always sought to democratize technology… that's been the best thing about NetSuite,” says Goldberg, “We've always tried to make it easy to adopt and easy to use, and so far it's worked very well for us.”
“Things that haven't happened for a while are starting to happen again,” Tozer notes, noting the recent surge in investment in the market and more hopeful strategic priorities, “And as those things happen, people grow and scale a little faster, and that creates complexity in businesses and requires more automation, but then it requires insight and agility for customers to be able to do that.”
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