Think back to June and you’ll remember that the Apple Vision Pro was unveiled amid a burst of publicity and hype at Apple’s WWDC event, and seven months later, it looks like the mixed reality headset is finally going on sale. .
According to Bloomberg’s Mark Gurman (one of Apple’s most reliable insiders), a full launch is now “imminent,” and stock is apparently now on its way to warehouses, and from there it will be shipped to Apple stores.
Gurman goes on to say that the headphones will likely be available for purchase in February and that Apple could very well make some kind of announcement to that effect this week, in part to divert attention from all the news coming out of CES 2024.
According to Gurman, training is being provided to select Apple Store representatives on how to demonstrate and sell the Vision Pro, and training meetings for all retail staff are planned for January 21.
Store sales and space video.
While Apple has told us a lot about the Vision Pro, there are still many questions about it, including how Apple will set pricing internationally. We know that in the US the device will start at $3,499, which works out to about £2,755 / AU$5,225 with a direct conversion.
Since June, we’ve seen leaks of the software interface we can expect, as well as clues as to how this expensive device could land in stores. Buyers may have to pick up the headphones at a physical store, even if they order online, so they can be installed properly (and so users can receive basic training on how to operate them).
In December, TechRadar was one of the publications invited to discuss how spatial video works on Apple Vision Pro. Support for the 3D video format, which you can capture if you have an iPhone 15 Pro or iPhone 15 Pro Max, could be one of the largest outlets for mixed reality headsets.
We’re looking forward to getting our hands (and heads) on the Apple Vision Pro, so stay tuned for our full review. This is a major new product category for Apple, although a second headset is apparently already on the way.
