Threads celebrates its birthday with a hidden cake that gives away cool new icons


Threads is about to turn one year old, as Meta’s answer to X (formerly Twitter) officially arrived on the scene on July 5, 2023. Zuck sent out a pre-celebration Thread mentioning over 175 million active users on the platform, but there’s another birthday present hidden in the app.

Whether you use an iPhone or an Android device like a Pixel, Galaxy, or Motorola, there's a new reason to open Threads and visit your profile. Why? You'll have the chance to unlock some custom app icons, and Meta has turned the experience into a scratch-off-like game.

Post by @zuck

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You want to click on the birthday cake, right?

(Image credit: Future/Jacob Krol)

Once you're in the Threads app on Android or iOS, head to your profile by tapping the person icon in the bottom right corner. From there, you might immediately notice a new birthday cake icon, complete with a single candle, between the Instagram icon and the hamburger menu. It's right above your profile picture.

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