A new and improved AirTag isn’t exactly number one on Apple fans’ 2024 product launch wish list (Apple Vision Pro, anyone?), but given the popularity of the coin-sized object tracker From Apple, there is every reason to believe that a second generation AirTag model is in the works.
The original AirTag arrived in 2021, and the latest information about the Apple AirTag 2 suggests that Apple is working on an updated AirTag model that uses the company’s latest ultra-wideband chip, the kind found inside the iPhone 15, Apple Watch Series. 9 and Apple Watch Ultra 2, to offer greater tracking range and possible compatibility with Vision Pro headphones.
However, we don’t expect AirTag 2 to launch anytime soon. In his latest Power On newsletter, Bloomberg’s resident Apple expert Mark Gurman states that Apple did considered launching the next-generation AirTag in 2024, but has since decided to wait until 2025. This echoes recent advice from notable industry expert Ming-Chi Kuo, who also touted 2025 as the most likely AirTag launch date. 2.
Sure, that’s not ideal news for anyone expecting an AirTag 2 in 2024, but Gurman’s report points out the logic behind Apple’s decision. Mainly, Apple has a large amount of AirTag stock that it wants to shift before releasing any new AirTag products; Gurman writes that Apple Store backrooms and Apple warehouses are currently packed with surplus AirTag units. That’s not to say AirTags aren’t popular — they’re currently No. 2 on Amazon’s list of best-selling electronics — but given the ease of producing AirTags compared to more expensive Apple products, the company hasn’t been afraid from placing excessive orders. .
What’s more, as things stand, the original AirTag is still a market-leading product with very little competition. Apple allows the use of third-party trackers with its Find My network, but there’s no real pressure yet for the company to overhaul the AirTag line. Samsung launched the (possibly superior) Galaxy SmartTag 2 in October and Google is reportedly working on its own object tracker, but neither launch has, nor will it, have much bearing on Apple’s share of the smartphone market. object trackers in 2024.
So it looks like we’ll be waiting until at least 2025 for a successor to the original AirTag, but if you’re interested in purchasing an AirTag today, there’s still good news: Apple’s four-pack of AirTags continues to be discounted on Amazon in both the US and Canada. USA as in the UK.
