The Flappy Bird reboot will never match the horror of the original and that's a problem.

Flappy Bird set the standard (or rather, haphazardly placed standards) for simplicity in mobile gaming. Between that and its oddly high difficulty level, it created a diabolical combination of gaming compulsion that I’ve rarely seen, before or since.

When indie developer Dong Nguyen released it in 2014, it was almost an instant hit. Everyone was desperately tapping at the screens of their iPhones and iPads in a vain attempt to keep a little animated bird in the air without crashing into a series of glowing green pipes. There was almost nothing to the classic side-scrolling game, just the flapping bird and the pipes running towards it with little gaps for the bird to fly through – assuming you could tap enough to keep Flappy flying, but not too high and not too low.

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