- Apple Set will launch a new digitalized system for easy collaboration with partners
- Apple Partners will receive training to become trusted advisors
- Apple Partners has been the new program as a game change
Apple is establishing its sights in small and medium enterprises (SMEs) and companies that seek to invest in technology, such as the best business Mac as their next large income flow.
CRN REPROTS suggests that Apple will launch a renewed partners program designed to strengthen its presence in the business world with a renewed approach to sell more devices through its channel.
The strategic movement occurs when the company seeks to capitalize on its growing device installation base, which reached a record record of 2.3 billion products worldwide at the end of 2024.
A new era for Apple's partners ecosystem?
Established to launch in the fall of 2025, the partners program presents new ways for the resellers and service providers to collaborate with Apple, which states that this program is designed to meet the needs of the business, SMB and education sectors, offering four different categories of partners.
Apple's commercial partner category is aimed at resellers with a heavy model of products, while the Apple Premium trading category is designed for partners with a solid approach led by services.
In addition, Apple's premium education partner category focuses on offering the best laptops for students in K-12 and higher education institutions, while the Apple consultants network now presents Apple technical partner designations and technical partners of Apple Premium, focusing exclusively on customer service and advice services. .
Apple expects this segmentation to guarantee that companies and educational organizations can find the solutions adapted to their unique needs in the range of MAC portable desks and computers.
To support its partners, the company has introduced the Apple Professional Academy, an online training platform that offers videos at its own pace, training of skills and technical resources.
The initiative aims to equip partners with the tools they need to become trust advisors on the Apple platform. The company has also launched a partner discovery tool, allowing customers to easily find solution suppliers based on their capabilities, reviews and contact information.
One of Apple's long data partners, TD Synnex, who won around $ 7 billion when collaborating with Apple in 2024, is particularly excited about the new program.
“As Apple's partner for a long time, we are excited about Apple's new network of members,” said TD Synnex president of North America Reyna Thompson in a statement.
“We believe that this program, backed by our creative financing, implementation support and exchange services, will train members to boost growth and improve capacities to offer exceptional value.”
Apple also plans to grow its partners through a new gateway of digitalized partner that will allow collaborators to interact directly with Apple, access commercial planning tools and take advantage of sales and marketing resources.
Apple's PC alignment, including its MACS, continues to be a significant income controller, generating $ 8.9 billion in sales the last quarter, an increase of 16% year after year.
The company's installed MACS base has also reached a historical maximum, with a two -digit growth in updates and new customers. In the US, customer satisfaction with Macs is found in an impressive 94%.
“This incredible performance was wide -based with a two -digit growth in each geographical segment,” said Kevan Parekh, Senior Vice President of Apple and CFO.
“With our latest advances in Apple Silicon, and our fastest neuronal engine ever customers can take advantage of the complete and Mac capabilities,” he added.
