Temu, Shein and Aliexpress are attracting millions of American customers, according to a survey, and that's despite the fact that the vast majority don't trust these Chinese online retailers in the first place.
Temu, Shein and Aliexpress are attracting millions of American customers, according to a survey, and that's despite the fact that the vast majority don't trust these Chinese online retailers in the first place.
A recent survey of 4,000 people in the US, UK, Canada and Australia by e-commerce marketing firm Omnisend found that Chinese markets are growing in popularity.
The results show that 60% of respondents have purchased from Chinese online stores in the past year, and 50% have purchased from more than one. In terms of familiarity, 72% of respondents are familiar with Temu and 55% are familiar with Shein.