We're big fans of the Samsung Galaxy S24 Plus here at TechRadar, to the point that we recently advised Samsung fans not to buy the more expensive (but not much better) Galaxy S24 Ultra.
For the first time in years, Samsung's newest Plus model offers better value for money than its all-singing flagship – read our Samsung Galaxy S24 Plus vs Samsung Galaxy S24 Ultra comparison to find out why, and it looks like Phone buyers are responding to the surprising appeal of the Galaxy S24 Plus.
According to a new report from market analysis firm Counterpoint Research (via SamMobile), sales of the Galaxy S24 Plus in the first three weeks of launch were 53% higher than sales of the Galaxy S23 Plus during the same period from last year. Overall, sales of the Galaxy S24 series were up 8% year-over-year, but given that sales of the Galaxy S24 and Galaxy S24 Ultra remained relatively stable compared to their respective predecessors, it's clear that the Galaxy S24 Plus did big. part of that heavy lifting.
In other words, the Galaxy S24 Plus is proving a hit with Samsung buyers and it's not hard to see why. As noted in our review of the Samsung Galaxy S24 Plus, this new intermediary boasts a better display, slightly better battery life, and more RAM than its full-size sibling, while offering Samsung's full set of Galaxy AI features. .
Of course, the Galaxy S24 Ultra is still objectively the best Samsung phone: it has a more premium-looking titanium design and much better cameras. It also remains the most popular model in the Galaxy S24 line (the Galaxy S24 Ultra accounts for 52% of all Galaxy S24 sales, Counterpoint reports). But the Galaxy S24 Plus offers a comparable smartphone experience at a more affordable price.
Here's how Samsung's latest Galaxy S series models compare in terms of price:
| Storage | american price | uk price | australian price |
| 128GB | $799.99 | £799 | N/A |
| 256GB | $859.99 | £859 | 1,399 Australian dollars |
| 512GB | N/A | N/A | 1,599 Australian dollars |
| Storage | american price | uk price | australian price |
| 256GB | $999.99 | £999 | 1,699 Australian dollars |
| 512GB | $1,119.99 | £1,099 | 1,899 Australian dollars |
| Storage | american price | uk price | australian price |
| 256GB | $1,299.99 | £1,249 | 2,199 Australian dollars |
| 512GB | $1,419.99 | £1,349 | 2,399 Australian dollars |
| 1TB | $1,659.99 | £1,549 | 2,799 Australian dollars |
The Samsung Galaxy S23 Plus was rumored to be the Plus brand's latest entry in Samsung's flagship Galaxy S series, but the initial success of the Galaxy S24 Plus suggests the company was right to pay more attention to its middle child, in instead of just ignoring it completely.
To see how the Galaxy S24 Plus compares to Apple's latest intermediary, the iPhone 15 Plus, check out our Samsung Galaxy S24 Plus vs iPhone 15 Plus comparison.
