With Apple's WWDC 2024 event and the accompanying iOS 18 reveal quickly approaching, speculation is mounting about what kind of AI features Apple could introduce, and a new report gives us some bigger clues.
This report comes from the New York Times (via MacRumors) and says that an improved version of Siri will be critical for iOS 18. Efforts to make Siri a more competent ChatGPT competitor have apparently been underway for over a year .
The new and improved Siri will be “more conversational and versatile,” according to the NYT, and will be better at keeping chats going, rather than answering one question at a time. Apple is said to have put additional resources into developing Siri, which was part of the reason the Apple Car was abandoned.
However, the report says that Siri won't compete directly with the ChatGPT chatbot: Instead, it will improve on what it already does, including timers, calendar appointments, and lists. The digital assistant will also be able to summarize text messages (which we've heard suggestions about before).
Ins and outs of AI
This is Apple's AI strategy: A) LLM on device (internal) B) LLM in the cloud (internal) C) Chatbot (OpenAI for sure, Google maybe). Apple isn't building its own chatbot, but it knows the market wants it, so it will go find it elsewhere. It is the same manual as the search. https://t.co/XQrv57jylYMay 12, 2024
It's getting a little complicated to parse all the different AI-related Apple rumors we're hearing in the lead-up to the Worldwide Developers Conference. The only thing we know for sure is that Apple is interested in AI and has some big announcements lined up.
Bloomberg's Mark Gurman, one of Apple's most trusted insiders, has posted on social media About how these updates will work: Apple is developing its own internal LLMs (Large Language Models) for local work on the device and for cloud processing, Gurman says.
You will then integrate a third-party chatbot into your software: OpenAI's ChatGPT or Google Gemini, as we've already heard. Gurman says “it's the same playbook as search,” so while Siri can search the web, Apple has a partnership with Google to do the actual search work. Expect something similar with AI.
There's quite a bit of overlap there, because if Apple is developing its own LLMs, it doesn't necessarily need additional help from OpenAI or Google, so it's not exactly certain where one service will start and another end. Hopefully, everything will become clear at WWDC 2024, which will begin on June 10.
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