Samsung's new ultra-short throw projectors bring the 4K cinema experience to your home


During CES 2024, Samsung introduced four attractive ultra-short throw (UST) projectors. Since then, we've heard very little about them, but out of the blue, the tech giant decided to launch two of them: Premiere 7 and Premiere 9.

To understand why they're so good (and expensive), you first need to understand what ultra-short throw means. Ultra-short throw is an alternative to long throw projectors, as they need to be placed directly under a wall or screen. It's a setup that allows these devices to produce vivid images even in brightly lit environments, and this is exactly what Samsung's new models offer.

Both projectors offer 4K resolution video with a host of features that provide an additional boost. They offer AI Upscaling, which ensures content is displayed in ultra-high resolution, and Vision Booster. The latter allows the Premiere duo to automatically adjust “brightness and contrast.” [across] various lighting conditions.” Plus, HDR10 Plus support maintains visual clarity.

(Image credit: Samsung)

Samsung’s projectors run on the company’s Tizen operating system, which provides access to multiple streaming services, from Amazon Prime Video to YouTube. Gaming Hub offers a similar experience to gamers, allowing them to enjoy cloud-based titles “directly through the projector.”

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