Ahead of CES 2024, Samsung has revealed the latest additions to its QD-OLED TV range for 2024: the Samsung S95D and S90D. Although we haven’t had an official release date or pricing information, we can be sure to expect that information in the coming weeks.
Samsung’s 2023 QD-OLEDs, the S95C and S90C, were two of the best TVs of 2023, and both received five-star reviews and awards at the 2023 TechRadar Choice Awards. The S90C even dethroned LG’s OLEDs and was named our TV of the year. . It’s a tough act to follow, so Samsung’s 2024 QD-OLED lineup comes with high expectations.
Samsung has confirmed details about the flagship Samsung S95D and S90D models, which will be available in sizes from 55 to 77 inches and will feature a couple of interesting updates. The first is that Samsung promises 20% more brightness, stating that the S95D can reach a maximum brightness of 1,600 nits compared to the S95C’s 1,400 nits.
Another major announcement is the introduction of OLED Glare Free, an anti-glare screen coating that aims to eliminate reflections in bright rooms. This is included with the Samsung S95D, but not the S90D (which will come with a matte screen). Samsung also claims that it will have no effect on contrast or viewing angle. This could solve the long-standing problem that many OLED TVs suffer from, as OLEDs tend to focus on delivering accurate shadows and jet black tones, meaning they often lack brightness and can struggle in well-lit rooms.
In addition to these two major announcements, the Samsung S95D and S90D are confirmed to again support up to 4K 144Hz, with FreeSync Premium Pro and FreeSync Premium capabilities on the S95D and S90D respectively for gaming. Both will also feature Samsung’s updated Game Bar 4.0, which introduces a new AI Auto Mode where the Game Bar will automatically adjust the picture and sound to suit the genre of game you’re playing, such as RPG, FPS, etc.
Samsung S95D and S90D: game changer or more of the same?
The Samsung S95C was a big step up from its predecessor, the Samsung S95B, thanks to its better contrast levels, bolder colors and even higher brightness. The Samsung S90C also introduced QD-OLED at a more affordable price, with prices now even similar to those of a mid-range OLED like the LG C3. This means that the Samsung S95D and S90D have to exceed quite high expectations.
The introduction of even higher brightness levels and an anti-glare display (on the Samsung S95D) is a real game-changer for OLED TVs. One problem with many of the best OLED TVs is that even at higher brightness levels, like the LG G3 with its MLA technology, reflections can still be an issue. So if these can be removed completely, as we said above, one of the major setbacks of OLED will no longer be an issue. With the help of even higher brightness levels, the Samsung S95D could be the perfect OLED for bright rooms.
Samsung claims that the S95D will reach a peak brightness of 1,600 nits, and if this claimed figure is correct, it would not only be the brightest OLED out there (we measured the Panasonic MZ2000 with a peak brightness of 1,480 nits), but it would also surpass the levels of mini-LED brightness like the Hisense U8K.
But delving into the specifications, the TVs look almost identical. Both the S95D and S90D have the same speaker configuration and power output as last year’s models, the same gaming features and still without Dolby Vision. That’s not to say it’s a bad thing, as both the S95C and S90C are brilliant TVs, but it almost feels like Samsung could have introduced something else into the mix.
There may be a lot of expectations for the Samsung S95D and S90D, as their predecessors did a lot to innovate QD-OLED TVs. One thing is for sure, however, that with an anti-glare screen and higher brightness, the Samsung S95D could be the perfect TV.
Take a look at our CES 2024 hub for the latest show news as it happens. We’ll cover everything from 8K TVs and foldable screens to new phones, laptops, smart home devices and the latest in artificial intelligence, so stay with us for the big stories.
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