Nimble has launched new features that the company promises will help drive growth across all organizations, and not just in specific departments. A move that further supports the company’s efforts to become one of the best CRM software providers on the market.
In a press release shared with TechRadar Pro Earlier this week, the company announced the launch of Email Sequence Automation, a feature that integrates recently launched email sequences with key features like web forms, webhooks, and workflows. The integrations are bi-directional, the company explained, and should help different teams, such as marketing, PR, customer support, HR, accounting, and others.
“By tying workflows to email sequences, Nimble supports the entire customer journey from lead acquisition to deal closure,” said Jon Ferrara, CEO of Nimble. “This enhancement helps teams save significantly by consolidating their technology stack.”
The new feature will include industry-specific email sequence templates, automated lead and contact management, comprehensive customer experience support, and scalable engagement with contacts. More details on the intricacies of the new offering can be found here.
Capturing potential clients and closing deals
For those who don’t know, Nimble is a customer relationship management (CRM) platform designed to help businesses manage contacts, communications, and sales pipelines. It integrates with popular productivity tools like Microsoft 365, Google Workspace, and social media platforms to collect and organize customer information from multiple sources.
CRM comes with a wealth of features, including contact management, email tracking, and task automation, that streamline both sales and marketing initiatives. Lastly, it consolidates all data into a single platform, helping teams collaborate better and improve customer engagement.
The features are already available for use, Nimble said, adding that users can get them all in a single paid plan.
In the near future, Nimble plans to release more updates, including Lead Engagement Automation, which should be announced today, and Marketing Automation at Scale, which will be announced later this month.
