It appears that Microsoft is trying to quietly encourage Windows 10 users to upgrade back to Windows 11. This is not the first case of Microsoft trying to entice users to use Windows 11 or another of its products; Recently, both users and competitors have criticized Microsoft for trying to pressure people to use its browser, Edge. If you're not a fan of this behavior, unfortunately it looks like Microsoft isn't going to budge.
In what might seem like a rather tone-deaf move to some users, Microsoft recently published a Windows IT Pro blog post proclaiming that it has “good news” for users using devices running Windows 10 Pro or Pro Workstation.
In the post, Microsoft announced that what it calls “an invitation” will appear after a user logs in (often after a reboot) asking them to opt in to get Windows 11. If you have a suitable machine that is eligible for the Update Windows 11 and is not managed by an IT department, you may see this notification. Microsoft makes no secret that it really wants users to use Windows 11.
Windows 10 Pro users: get ready
Here is an image of the notification that users can expect to see:
On the page asking users to upgrade their operating systems to Windows 11, users can choose to install Windows 11 immediately or schedule the installation for a later time. The option to continue using Windows 10 is also there, but you may not have noticed it in the image above – it's deliberately placed at the bottom of the page and doesn't look like a button. BetaNews even goes so far as to argue that this is possibly misleading.
I don't see this being worth it for Microsoft, which is clearly eager to convert more users to Windows 10, which is still the most widely used version of Windows. There are several reasons why Windows 10 remains so beloved and why users are reluctant to use Windows 11, and with policies like this, it seems that Microsoft is simply ignoring its customers' preferences and simply trying to pressure users. users to do what they want. .
Users want to have options, and while they have some tolerance for what they perceive as annoying behavior on Microsoft's part, that will last for a while. Microsoft may feel greater confidence after recently achieving the status of the world's most valued company, but if it continues to burn away user goodwill, it could alienate a substantial number of users.
