Many employers are unaware of how their employees' experiences in the digital workplace impact productivity, new research suggests.
A report from Scalable Software says that nearly half (45%) of organizations do not perform journey mapping, meaning they do not know how digital friction affects workers and how their employees do their jobs.
An overwhelming majority (92%) of the 400 senior IT decision makers surveyed say they have the data needed to optimize the digital employee experience, but workers argue otherwise.
Companies are disconnected from their employees
The report cites previous research among knowledge workers stating that more than half (52%) rated the digital employee experience provided by their companies as poor or adequate, with many believing conditions were getting worse over time.
“Our analysis clearly shows an emerging disconnect between the utility ITDMs see from these traditional tools in the context of DEX and the benefits employees receive,” said Scalable Software co-founder Mark Cresswell.
The research also found that companies are more interested in technology-focused KPIs. Scalable Software says leaders should consider tracking other measures, such as burnout risk, employee engagement, employee experiences, isolation and sentiment — none of which can be tracked with traditional IT management tools.
Furthermore, only 56% of IT leaders share this information with their HR departments, leaving almost half of staff without adequate support. Looking ahead, 88% believe they should develop better communication with the HR department, but without the right systems in place, even this can prove inefficient.
Cresswell added: “As hybrid work becomes the norm for most knowledge workers, employers must cultivate an employee-centric vision of the digital workplace.”
