LinkedIn has revealed plans to revolutionize professional development by integrating even more AI into its platform, this time to support coaching within LinkedIn Learning.
With its latest injection of artificial intelligence, LinkedIn hopes to close the gap in accessible career advice for users of its platform.
The company revealed new research showing that three in five (60%) people around the world would like to know where to turn for career advice, and many lack access to a dedicated career advisor.
LinkedIn wants to be your professional AI advisor
With its latest development, LinkedIn plans to bring human and artificial intelligence closer together. The Microsoft-owned platform has partnered with LinkedIn Learning instructors, such as Alicia Reece, Anil Gupta, Dr. Gemma Leigh Roberts and Lisa Gates, whom it considers experts in the fields of professional development, global business strategy and well-being.
People will be able to choose an expectation, ask a question, and have a conversation, but the experience will be powered by AI.
Hari Srinivasan, vice president of product at LinkedIn and author of the announcement, added: “We work closely with each instructor to ensure AI-powered responses are authentic to their teaching style and aligned with their expertise to ensure a high-quality experience. “
Users can ask questions like 'how do I negotiate my salary' or 'how can I develop a growth mindset', and the generative AI model will produce an answer based on information such as the user's title, their career goals, and the skills they're pursuing. the platform. .
Srinivasan also addressed the intricate and complex question of ownership when it comes to the use of GenAI: “As we enter a new world of generative AI technologies, we are beginning to implement royalties when students access the expertise of our instructors using AI technology. coaching within a course.”
He confirmed: “If a student uses this feature to ask a question within the course, the instructor will be paid.”
As the social media battle heats up and rival companies look to further improve their platforms, LinkedIn's affiliation with Microsoft, a major investor in OpenAI, will undoubtedly help it stay ahead when it comes to AI.
