Is Apple taking sides in the password management market?

Apple’s recent announcement of its standalone password manager at WWDC 2024 is a call to action for all Apple users to update their password practices and prioritize creating and securely storing credentials that protect their most sensitive assets. If the usual headlines about account takeover attacks leading to data breaches and serious financial impacts for organizations aren’t enough, Apple’s announcement further validates the importance of effective password management to safeguard sensitive accounts and data from dangerous cybercriminals. From individuals to multinational corporations, a secure password manager serves as a critical first-line defense against the prevalent cyber threats that pose significant risks to organizations in the UK and around the world.

As small and medium-sized businesses (SMBs) increasingly become targets for opportunistic cybercriminals, maintaining strong cybersecurity practices is critical. However, while Apple’s new password manager will certainly bolster security for consumer users looking for an entry-level solution and surpasses the previous functionality offered by iCloud Keychain, it lacks the features, cross-platform functionality, and perhaps most importantly, the robust enterprise-grade protection provided by the major password managers currently on the market.

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