- The Amazon CEO made fun of the ads could get to Alexa+
- Other Alexa+ subscription levels could also be on their way
- There is still no launch date, but it sounds like a matter of when, not if
Alexa+ Amazon may have existed for a short time, and although that would generally mean that it is in the rapid stage of user growth, it seems that the Amazon CEO, Andy Jassy, is already planning his disappearance: filling his conversations with ads.
Speaking in Amazon's most recent investor call, Jassy explained that “people do many purchases [with Alexa+]”
Add “I think that over time, there will be opportunities, since people participate in more multiple laps conversations, so that advertising plays a role to help people find the discovery, and also as a lever to generate income.” Basically, if you ask Alexa+ purchasing recommendations, some of his answers could be sponsored.
Jassy then discussed the possibility of different levels of payment beyond the existing model of $ 19.99 per month, is already free with Amazon Prime, suggesting that we can see a level of ad and without ads, but the idea sounds more. Good?
Because if AI's answers can be paid, why would you trust something that says never again?
We knew this would come
AI has been sold as an impartial guru that can answer many of the questions of life, but it is increasingly clear how false that is.
After the bot he could not stop correcting his teacher, the Grok of X AI received some important changes that led to very public clashes (and hate), and now apparently serves as a spokesman for Elon Musk instead of any appearance of a reliable third.
It has been discovered that the depth of Deepseek administered by Chinese tow the line of the Chinese Communist Party on issues such as Taiwán Independence and Tiananmen Square, and I am sure that there are many more subtle prejudices integrated in each chatbot of AI.
The ads would bring another layer of distrust, especially depending on how they are implemented.
In the case of Alexa, if he recommends three products and a clearly marked room as sponsored, why would he feel encouraged to buy it? As you know, Alexa suggests it just because he was paid to do so. It is much better to choose one of the other genuine recommendations.
Alternatively, if, on the other hand, it foresees that some answers are sponsored, but then it does not label what answers it was bought, I could not trust that none of its purchase suggestions are not paid simply.
But the ads were inevitable in many ways.
The race towards the bottom in subscriptions means that many people do not want to pay much for AI tools. Simultaneously, investors in their quarterly so -called technological companies are beginning to ask how the billions invested in AI could become profits.
The part now not so square that the Amazon CEO has just said out loud is advertising. People can have a cheap AI service, and the company can receive a payment.
I do not know about you, but that does not seem different from the systems we already have through sponsored tickets in Google or in the Amazon store.
They promised me an AI agent of Jarvis, not the same thing we have, but in a different wrapping.
Maybe I am getting tired of the perpetual exaggeration of AI, but with the sponsored conversations that seem to go towards our way, we could begin to see that some AI systems are ruined and die, I can only wait.
