I just got a first look at the Sony-made NFL coaching headsets that are in development.

• Sony gave us a first look at the latest prototype of its NFL coaching headset.
• This announcement comes after the tech giant became the leagues' official technology partner.
• The NFL commissioner unveiled the headset during Sony's keynote at CES 2025.

Yes, Tom Brady appeared at Delta Air Line's CES 2025 keynote, but before that, football and sports in general were making an impact at this year's show. In fact, NFL commissioner Roger Goodell appeared at the press conference for Sony, which bills itself as the tech giant's official technology partner and the sport's official headset supplier.

We've seen aspects of this partnership come to life, most recently with Sony's Beyond Sports helping to drive alternative real-time streaming of The Simpsons soccer game on Disney Plus and ESPN Plus. That broadcast was made possible thanks to Sony's Hawkeye solution, which tracks players using sensors on the field but also multiple cameras.

When the partnership was announced, Sony told us it was working on a headset designed for NFL coaches, and we got our first look at it during Sony's press conference. If you guessed it would include Sony branding, you're correct, and that indicates you're a corporate sponsor.

We don't have specs or other details, but this is the latest prototype of a coaching headset that Sony is developing for the NFL. It will feature active noise cancellation – something Sony knows a thing or two about, considering the performance of the Sony WH-1000XM5 headphones – and there will be some additional connectivity here.