Shipping giant FedEx has announced plans to launch a new e-commerce platform called fdx.
The new platform is designed to connect the customer to their entire purchasing process, which FedEx believes will unlock the potential for businesses to increase demand, increase conversion, optimize fulfillment and streamline returns.
The company said this “first-of-its-kind” and “data-driven” solution makes it the first and “only logistics company to connect the entire customer journey by offering end-to-end e-commerce solutions for businesses.” Of all sizes”.
Launch of fdx e-commerce platform
President and CEO Raj Subramaniam alluded that the launch may signal a possible new direction for the company: “FedEx is transforming into a digitally led business powered by our extensive physical transportation network, leveraging our scale and expertise in moving 15 million packages per day.
fdx is available as a private preview and is expected to launch in or around the third quarter of this year.
FedEx expects the new e-commerce platform to offer a variety of capabilities, including connecting businesses with high-value customers, improving conversion rates, and visibility and control by accessing the FedEx delivery network and offering a detailed carbon emissions report that can help businesses. to make more informed sustainability decisions.
By the time fdx launches, it will have a deeper link to FedEx's delivery network, which should help companies find optimal shipping routes and speeds, increasing profitability. fdx will also support a personalized post-purchase experience, which customers can use to track shipments and reorder.
Clearly, with the launch of an all-in-one e-commerce platform like this, fdx hopes to take on another key giant in this space: Amazon. The company's success depends on many factors, but as consumers increasingly prefer options, fdx at least seems to come at a good time.
