In an effort to give businesses the best tools for success (but more importantly, to keep up with companies like Google), Meta has introduced new generative AI features for advertisers on its platforms.
The updates, which will roll out later this year, will include full image and text generation capabilities.
In addition to improving efficiency by automating certain parts of the ad creation process, Meta also says that its GenAI features will help improve ad performance by offering more creative variations.
The most striking addition will be Meta's image generation tool, which offers advertisers the ability to generate full image versions inspired by the original advertising content. The tool includes text overlay capabilities and a handy image expansion feature to make it easy to adjust the aspect ratio of an image.
Meta will also offer a text generation tool, which has become fairly standard in today's AI landscape. Advertisers can use this to create headlines and core text variations automatically.
However, Meta is also testing the integration of brand voice and tone into the generated text, drawing on insights and input from previous campaigns, which could seriously help maintain consistency.
The new GenAI tools will be bundled into the Advantage+ creative within Ads Manager alongside other existing functionality.
At the same time, the company revealed its commitment to expand Meta Verified for Business throughout Australia and New Zealand, later expanding to Argentina, Mexico, Chile, Peru, France and Italy. The Verified subscription will be launched on Facebook and Instagram, and WhatsApp will also have the option soon.
The company promises to have evaluated early feedback from its testing phase and identified key areas that benefit small businesses, suggesting further expansion in the future.
The basic 'Standard' plan, at $14.99 per month, includes a verification badge, higher search rankings, phishing protection, the ability to add links to images, and access to customer support. 'Plus', 'Premium' and 'Max' have also been added, for $44.99, $119.99 and $349.99 per month.
Higher plans include other features such as links in reels, spoofing protection, and personalized messaging chats. Full details on features and pricing, including post-launch pricing, are available on the Meta website.
