At Dynatrace Perform 2024, the word of the day was observability. Have the power to analyze business data and understand how it can best be used to drive business transformation.
Steve Tack, senior vice president of product at Dynatrace, and Colleen Kozak, chief technology officer, explained in the early hours of the Las Vegas conferences how the company leveraged its own platform to transform the business.
The biggest hurdle Dynatrace faced in continuing to modernize the cloud was collecting high-quality, contextualized data that teams could trust and share.
Purifying the data channel
The Dynatrace platform provides technology and cloud integration, giving businesses full observability of their data, all in one place. As Tack noted, “Transformation will depend on data being in the right hands, at the right time, and in the right place.”
The first example Kozak provided of how Dynatrace used its own platform is fighting disruptive fields, “which historically would cascade through all of your applications and all of your systems and impact many cross-functional users.”
By combining the power of Grail, Dynatrace's cloud analytics application, with Davis AI, these cascading events can be observed, tracked, and stopped by automating the recognition of these disruptive events and preventing them from happening in the first place.
The second challenge constraining Dynatrace's digital transformation was the code-to-cache process, which Kozak said involves 15 teams, five systems, and 10 integrations between those systems from start to finish. The length and complexity of this process was having a direct impact on the business, particularly in regards to the time to process quotes and transactions.
By once again utilizing the combined power of Davis AI and Grail, they were able to identify exactly which processes within the chain were taking longer than necessary and identify manual stops interspersed within them. The observability of the Dynatrace platform provided real-time data insights that could then be used to automate and optimize the process.
Kozak also provided a customer use case for the Dynatrace platform, whereby a European telecommunications company was able to plan an upcoming product launch to optimize not only the customer experience, but also logistics and its internal business processes. Kozak concluded that “the team was able to deliver the most successful iPhone launch in history. It's pretty amazing.”
“They were able to increase overall traffic and at the same time reduce bounce rates and have zero percent degradation, which ultimately resulted in an overall reduction. [increased] number of updates and an increase in sales.”
