It's 2024 and retro-style digital cameras like the new Fujifilm
While film photography is certainly in vogue, with Gen Z turning to point-and-shoot cameras like the Kodak Ektar H35, it turns out that digital compact cameras from the 2000s and 2010s, like the Nikon Coolpix S6900 (pictured above), are earning a comeback.
TikTok, eBay and Google search analytics put Nikon Coolpix ahead of technology including the Motorola Razr, iPod Nano, Sony Walkman and Nintendo DS (all of which are hugely popular), with Coolpix up over 8,000% year over year year on Google and around. 700% on Tiktok and eBay (you can see the full results below).
The Nikon Coolpix S6900, which launched in early 2015 and received a 3-star rating in its TechRadar review, and which is far from one of the best compact cameras, is the leading model in this retro resurgence, and eBay is looking for it . up to 37,567% and searches on Tiktok up to 34,543%.
Image quality is certainly not the cause of the increased demand for the Coolpix S6900 – your modern smartphone takes better pictures. Most likely it's the sleek design, which includes a flip-up selfie screen and a built-in rear kickstand (see below), something we recently saw on the Canon Powershot V10 vlogging camera, which incidentally was the first new model from Powershot in a few years. , Powershot being the name of Canon's line of compact cameras, which left us wondering if Canon had reopened its interest in compacts.
I'd bet the fact that the S6900 is available in pink is a bigger reason: according to research, pink is the most popular color in this particular retro tech resurgence. However, you may also have to admit another somewhat superficial factor: celebrities like Kendall Jenner popularized old school by recently posting selfies with vintage digital cameras.
I'm taking the research with a grain of salt though. Not the numbers, but the conspicuous absence of Canon Powershot models and other camera brands like Sony and Olympus, which were active during the 2000s and 2010s when compact digital cameras were still a thing. Surely there is search volume for those brands too? However, it is surprising how Nikon Coolpix is outperforming other popular retro technologies such as flip phones, MP3 and cassette players.
Camera companies have long given up on producing new compact point-and-shoot cameras, simply because the best camera phones outperform them and have all but killed demand. However, it seems that these types of cameras, now labeled “vintage”, are becoming popular once again and despite their poor image quality, some of them have interesting design features that we don't really see in the best ones. today's cameras, like the S6900. -on rear stand.
Now is the time to ask a family member or dig through drawers at home for older digital compact cameras like the S6900. In addition to potentially capitalizing on the rising value of these models, you may rediscover what all the fuss was about all those years ago or have fun using a simpler point-and-shoot model.
- eBay is a popular place to find vintage digital compact cameras, but there are also approved second-hand retailers we recommend, including MPB, Adorama, B&H and KEH in the US, while UK buyers can also try MPB further Wex photo video and parking cameras.
