- Byd sales continue to grow at a fast pace in Europe
- Mercedes-Benz helped establish a denza, and is now expanding
- The denza Z9 GT could face people like Porsche, BMW and more
In the last four years, Byd has constantly increased sales outside China, namely in Europe and parts of Southeast Asia. But in recent months, those figures have been increasing at an impressive pace.
Now, the company says that it is so safe in European buyers who change to Electric that it is ready to introduce its premium brand, denies, in markets that are more dominated by Mercedes-Benz, Porsche, Audi and BMW.
During a dazzling presentation during the week of the design of Milan, the special advisor of Byd for Europe, Alfredo Altavilla, said he would call as the “technological precursor for the group”, according to Reuters.
This means that its high -end Z9 GT sports car that heads the range, could go to the European coasts, with 1,000 HP of barrel, five interior screens, dual refrigerators and, in some variants, the ability to 'walk' (driving diagonally) and perform tanks on the point.
Byd revealed this week that only in the United Kingdom has sold more cars in the first quarter of 2025 than in all 2024, quickly becoming the fastest growing car of Great Britain.
Similarly, its European sales will double this year.
Worldwide, the company sold more than 4.2 million vehicles last year, becoming the first true contender to face Tesla. It also eclipsed Musk's sales in the last quarter of 2024 for about 100,000 units.
To rub the salt in the wounds, it also announced its 1MW load network, which can add 249 miles of range to its EV in just five minutes, which blows the v3 supercharges of Tesla out of the water.
Dela, which once was a joint 50:50 company with Mercedes-Benz, but is now owned by Byd, represented only 3% of the group's general sales in China. However, as a deeper consumer is addressed, he has the potential to bring a new income flow for the company.
According to Reuters, the brand has not revealed its commercial strategy for Europe, but it says that the first denza model will be more expensive than the current range bye model, which is € 72,000 euros (or $ 78,790/AU $ 130,596).
Alignment could also include the minivan D9, several SUVs and off -road vehicles.
The luxury market is a difficult nut to decipher
Byd's recent success has been mainly reduced to the fact that the Chinese company has been able to offer good quality EV at a very competitive price, often wearing a greater range and more interior technology than many of its closest rivals.
Buyers in this market generally buy with a budget in mind instead of particularly demonstrating the loyal brand. It is a feeling recently created by the CEO of Dacia, Denis Le Vot, who has noticed that his value brand has been attracting buyers of brands more established in recent years.
The premium end of the market is very different, since these customers tend to want a brand established for their money earned so much.
Just look at the genesis of South Korea, for example. The Hyundai Motor Group premium is popular in its internal market (and the United States) and even accumulated a million global sales in 2023, but sold only 1,210 cars in the United Kingdom in 2024, a market share of only 0.06%.
Compare this with BMW, Audi and Mercedes-Benz, all of which enjoy a 5% or 6% share of the same market and sold more than 100,000 cars last year.
Of course, its range of models is wider and covers a variety of price points. Even so, it is not easy to be an EV Premium brand of niche. French Marque DS, a subsidiary of Citroen, also sold 1,152 similar cars in the United Kingdom in 2024.
While Byd is experiencing the success of astronomical sales outside China, its premium brand, denies, could have much more difficult to find a audience.
