Bringing Gen AI to the mainstream with next-level automation

Although the term Generative AI (Gen AI) has been around since the 1960s, it wasn't until last year that the application really took hold in mainstream consciousness. From business use to our personal lives, there are countless benefits that Generation AI can bring.

In fact, IDC predicts that by 2026, 85% of the connected population in EMEA will actively benefit from Gen AI in their daily lives, experiencing improved quality of life in areas such as physical health and mental well-being. But for businesses to get the necessary impact from their investment and ensure a positive experience for everyone, Gen AI must be adopted in the right way.

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