BMW just put AR in a car and it finally makes a lot of sense


If you had asked me to wear AR glasses in addition to my regular glasses for a short ride in a lovely BMW electric vehicle, I would have said, “No, thanks.” But now I’m glad I accepted because I can almost believe that augmented reality makes sense, not only for passengers but also as a tool for drivers.

Here, in a CES 2024 parking lot where automotive tech is everywhere, I hopped into an all-electric BMW iX M60 and put on a pair of Xreal Air 2 augmented reality glasses. I had to wear them over my regular glasses because there were no time to fit them with the correct prescription lenses. Fortunately, the AR effect still looked pretty good.

My walk. (Image credit: future)

As soon as I put the frames on, I could see a small circular platform above the board. For this experience, BMW put me in the passenger seat while a BMW representative drove (without AR glasses) and explained the technology to me. For this demo, we drove out of the parking lot, away from the convention center, and onto the streets of Las Vegas.

What I saw through the glasses surprised and often delighted me. It’s the subtlety that makes it work. There is nothing jumping out to obstruct your vision. Instead, mostly translucent objects appear on the dashboard or on the road. To be clear, though, AR elements can appear anywhere you look: out the windshield, out the passenger window. Sometimes I forgot that everyone else couldn’t see what the Xreal Air 2 AR glasses were showing me.

BMW AR Experience

The BMW iX M60 (Image credit: future)

Throughout our journey, I saw green arrows directing me to my destination; They would turn left or right to alert me of an upcoming turn (comically, the driver not wearing glasses managed to miss one of our turns). The idea here is that this guide could replace your standard GPS navigation system. Of course, the system is connected to a phone that is connected to the car. Still, I didn’t have to look at another screen to see where I was going.



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