The Apple Vision Pro is launching in just under three weeks and it looks like Apple will go to great lengths to make sure its first customers leave with a positive experience, including an incredibly long in-store demo.
Bloomberg's Mark Gurman shed light on this process in his latest Power On newsletter. There, the journalist stated that Apple will put each Vision Pro customer through a 25-minute demonstration of all the headphones' key features, making sure they know how to use them correctly on their own.
The demo will apparently begin by scanning the customer's face to make sure their headphones fit perfectly. Once this is done, they will be shown how to operate the device, including how to navigate through its software using their eyes and hands, how to switch between virtual and augmented reality, and how to calibrate the headset for proper use.
Once complete, Apple staff will walk each customer through some key features. They'll start by showing photos and videos (both normal and 3D, which Apple calls “space photos” and “space videos”) and then explain how to create a computer-like setup with apps and multiple virtual monitors. The demonstration will be completed with “immersive, 3D movies” of wild animals, oceans and sports.
According to Gurman, all this software magic will be driven by a high-end M2 chip with 10 GPU cores and eight CPU cores. This likely contributed to the headphones' $3,499 price tag (around £2,800/AU$5,300), and with so much power available inside, Apple will want to make sure everyone knows how to put it to good use.
Leave nothing to chance
A hands-on demonstration of a new product is not unusual for Apple: the company will be happy to show potential customers how to use the best iPhones and Apple Watches, for example. But what's unusual is the length of the demo, as well as the breadth of content it will display.
That suggests Apple wants to make sure users know how to use the device before they leave. After all, while most people innately know how to use a phone or tablet, very few will have tried a headset like the Vision Pro. Apple doesn't want to risk the device getting a bad name because people He doesn't know how to use it correctly.
It's similar to how Apple is taking a very hands-on approach to the Apple Vision Pro review process, where Apparently, journalists have to meet with Apple several times. for product demonstrations before they can publish their reviews. With a product as new (and expensive) as the Vision Pro, Apple is taking no chances.
In the end, we only have a few weeks left to know if all the effort on Apple's part has been worth it. With the Vision Pro launching on February 2, users across the country will soon be able to experience Apple's demo for themselves.
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