Home
Tech
Adobe targets large enterprises with the launch of Express for Enterprise

Adobe targets large enterprises with the launch of Express for Enterprise

Adobe has continued to court big businesses with the launch of a new Express for Enterprise design application.

The new business-oriented release comes with a host of AI generation tools powered by Firefly Image Model 3, along with support for data monitoring and analysis. In addition to the latest business tools, the company is already teasing the upcoming release of Firefly Custom Models in the enterprise app, for large companies looking to train their own AI models.

Keeping businesses on brand is high on the agenda for the enterprise version of Express, and the new app also includes template locking and style controls to ensure control over branding even during high-volume asset creation.

What's new?

While it may lack the name recognition of Photoshop or Acrobat, Adobe Express is one of the best graphic design software tools we've tested. It is a lightweight image and video editor, ideal for designers and non-designers, and focuses primarily on creating sales and marketing assets. We recently tested the software; You can see what we think of the standard app in our Adobe Express (2024) review.

Already a popular choice for individual users and small teams, the new Express app after a period in beta offers a lot for businesses. AI is fundamental to modern Adobe applications, and Express for Enterprise is no different, featuring Firefly Image Model 3 available directly in the application for the creation of commercially safe AI graphics and images.

According to Adobe, “users can upload reference images and use Firefly to generate new images based on the style, mood, lighting, layout, or composition of the reference images with a simple prompt.” Powered by the Firefly AI art generator, the new tools include Bulk Create and Generate. Users will also have access to standard AI tools, including text-to-image, text-to-template, text effects, generative fill, and machine translation for asset localization.

Integration with Acrobat, Photoshop, and Illustrator are par for the course for the design application, and have always been seamless in our experience, but Express for Enterprise also works with marketing-focused Adobe GenStudio for additional data and performance metrics. .

“Adobe Express for Enterprise is the only solution that combines enterprise-grade brand management, intuitive tools, advanced AI designed to be secure for businesses, and seamless workflows with world-class creative applications,” said Govind Balakrishnan, senior vice president of Adobe. Adobe Express. Creative Cloud Products and Services Group.