It is not surprising that Fitness companies love the subscription model: it guarantees income long after the initial purchase of an smart watch or a physical conditioning tracker.
Most of the big names in the business now give you the option of paying a monthly rate to unlock additional ideas of your health data and additional features for your applications and devices.
The comments made by the Chief of Digital Health of Samsung, Dr. Hon Pak, have revealed that a health subscription is also an idea of ”exploring”, and it is perhaps something that will be announced together with the Galaxy Watch 8 or the Galaxy Ring 2.
This, of course, would have coup effects for the best Samsung phones and all other devices where you will find the Samsung Health application.
While I feel that I am up to the limit in regards to digital subscriptions, there are some specific ways that Samsung could tempt me to register for another service, but it has to make it worth it.
I am anxious to improve my health and my physical condition, but I really do not know where to start: from YouTube videos and instruction articles, to the training of AI and the influencers of social networks, there is an overwhelming amount of tips. What I really need is a source of trust that will help me with everything from training plans to nutrition tips.
If that is something that Samsung Health can offer, I would consider paying it. Whether through the form of videos, personalized guides or something else, I need some clarity about what it should be doing to lead a healthier life.
However, I would like to see real progress as a result of my subscription, whether I can run faster for longer or jump out of bed with additional energy, otherwise, why am I paying? At least if it is a monthly subscription, I will have the option to cancel it if nothing seems to be changing.
2. Characteristics that really save me money
There are a handful of digital subscriptions for which money happily pays, and what everyone has in common is that they help me do my job better and more efficiently. Subscriptions that save me time or mean that I can work more intelligently paying effectively for themselves, or even save me money in general.
Take Youtube Premium, for example. YouTube, of course, can be used for free, but paying means that saving a long time looking and clicking ads, and means that I do not have to pay for Spotify (because the YouTube Music premium is included).
So how would that look for a health subscription? Perhaps one that has characteristics comparable to the application of payment execution, the application of meditation and the subscriptions of the nutrition application, and can consolidate them all.
To sweeten the treatment even more, how about Samsung Wearable money? Surely a mutual benefit for Samsung.
3. Data insights that are really insicious
It has become cliché for health subscriptions to offer more advanced ideas about their data: often, it is a vague promise that often does not equals much. Garmin Connect+, for example, promises something called “active intelligence” that apparently gives users “personalized ideas and suggestions” (fed with the help of AI, of course).
I would appreciate very well thanking really insicious ideas, although no one seems to have solved this problem yet. Fitness trackers accumulate a large amount of data every day, much of which is never correctly analyzed, such as backed photos to cloud storage.
Give me advice and advice that are really useful, please, Samsung. How long is each time next 5 next to my physical condition? What days of the week do I need more motivation to exercise? I drink more water if I fall asleep before? It helps to make sense of the statistics that I am accumulating, and I can well register.
What Samsung has to avoid: catching users
Something that takes care of me with enrolling in another digital subscription is the fear that they lock me in another product and another ecosystem, unable to leave unless I want to discard years of data and characteristics in which I have trusted.
It is something that may have seen in the most recent series of Black mirror: A couple trapped in a subscription that gradually adds more and more advertising (are you, Netflix?) And eliminates more and more functions. The experience becomes really horrible, but not subscribing is even worse.
Samsung Health already supports services such as Android's Health Connect, and data of any extras that offer a subscription should not be blocked, but available to export and use in other places, and in other formats.
